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Abstract. In the article the content of the notions "speech standards", "language standard" is revealed with the purpose of determining the basic directions of work on speech standards in accordance with their language, ethical, communicative and aesthetical components. Speech standards and stylistics interconnection while forming speech communicative qualities is considered that supposes students’ mastering language, communicative, linguistic and culture criticism competences.
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Key words and phrases: культура речи, языковая норма, речевое развитие личности, коммуникативные качества речи, русский язык, стилистика, speech standards, language standard, personality’s speech development, speech communicative qualities, Russian language, stylistics
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Русский
