SCIENTIFIC-INNOVATION METHODOLOGY OF MODERN CREATIVE ADVERTISEMENT CREATION
Pavlova Vera Stepanovna
Transbaikal State University
Abstract. The article discloses the features of scientific-innovation methodology of creative advertisement creation. On the base of the results of system analysis and practical experience it is concluded that the efficiency of creative advertisement creation process is determined by the understanding of features of scientific-innovation methodology and grounded choice of methods of artistic advertisement tasks solution. The presented specific methods allow combining well the pragmatic advertisement aims and colorful creative decision in the advertisement.
Key words and phrases: креативная реклама, научно-инновационная методология, научные методы, инновационные методы, творческие задачи, creative advertisement, scientific-innovation methodology, scientific methods, innovation methods, artistic tasks
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Русский
