NOMINATIONS IN THE RUSSIAN LANGUAGE OF MODERN TIME
Lapinskaya Irina Petrovna, Denisova Marina Aleksandrovna
Voronezh State Technical University
Abstract. The dynamic state of the Russian language system of modern time allows us to characterize the processes taking place in its styles and social subsystems, single out the peculiarities of words and forms creation, and also of speech units - slogans - formation, and outline the ways of the further enrichment of the language system, among which the most priority ones are lexemes figurative semantics development and word-formative models activation.
Key words and phrases: социальные подсистемы языка, синонимические ряды, функции коммерческих номинаций, способы образования лексических единиц, словообразовательные модели, речевая интенция, social subsystems of language, synonymous rows, commercial nominations functions, ways
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Русский
