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SOURCE:    Almanac of Modern Science and Education. Tambov: Gramota, 2014. № 3. P. 164-168.
SCIENTIFIC AREA:    Economic Sciences
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PROJECTIVE TECHNIQUE AND METHODOLOGICAL APPROACH TO PRODUCTION COMPETITIVENESS ASSESSMENT

Sogacheva Olga Valer’evna
Southwest State University


Abstract. The article is devoted to socio-economic aspects in production competitiveness assessment. The modern methodological tools of projective techniques are considered. The analysis of public opinion is carried out; the quality indicators of the production under research are singled out and its competitiveness is assessed with semantic differential use.
Key words and phrases: конкурентоспособность, продукция, методика, семантический дифференциал, competitiveness, product, technique, semantic differential
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