MARKETING OF ADDITIONAL EDUCATIONAL SERVICES IN INSTITUTIONS OF HIGHER EDUCATION
Luzikova Svetlana Nikolaevna, Nefed'eva Valentina Sergeevna, Olekhova Irina Pavlovna
Tver State Technical University
Abstract. Additional educational services for applicants, which institutions of higher education traditionally offer, suggest marketing research. In the conditions of market economy it is a necessity ensuring development and promotion of the proposed services, taking into account and satisfying customers’ needs, cost effectiveness of the organization and improvement of education quality.
Key words and phrases: маркетинг, дополнительное образование, довузовская подготовка, ценообразование, реклама услуг, marketing, additional education, pre-university training, pricing, services advertising
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Русский
