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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2011. № 3. P. 44-46. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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MARKERS OF AESTHETIC LANGUAGE FUNCTION IN MARKETING DISCOURSE

Dolzhikova Svetlana Nikolaevna
Russian State Trade-Economic University


Abstract. In the article aesthetic language function in marketing communication discourse is analyzed. Special attention is paid to the markers and the ways of achieving statement expressiveness in the context of marketing discourse.
Key words and phrases: языковые единицы, преобразование, экспрессивный синтаксис, семантическая многоплановость, информационно-коммуникативный характер, эстетическое воздействие, language units, transformation, expressive syntax, semantic diversity, informational-communicative character, aesthetic impact.
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