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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2011. № 3. P. 69-72. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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Kalashnikova Larisa Valentinovna
Orel State Agrarian University

Abstract. The article reveals the ability of metaphor to transform unknown reality into a well-known one. This is the most powerful linguistic instrument of transforming the reality into the world capable of adapting to a man's goals and tasks.
Key words and phrases: коммуникативно-когнитивные структуры, метафора, лингвистический инструмент, когнитивность, обобщенные знания, процесс познания, восприятие, системы репрезентации, сенсорный опыт, субъективная действительность, communicative-cognitive structures, metaphor, linguistic instrument, cognitivism, generalized knowledge, cognition process, perception, representation systems, sensory experience, subjective reality.
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