Abstract. The author tackles the questions connected with discourses interaction in media-space, and pays special attention to the functioning of media-discourse, advertising discourse, as a part of media-space, and as forPR-discourse - it functions both in media- and social space.
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Key words and phrases: медиапространство, медиадискурс, PR-дискурс, рекламный дискурс, микроуровень, макроуровень, гипертекст, media-space, media-discourse, PR-discourse, advertising discourse, micro-level, macro-level, hyper-text
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