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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2012. № 2. P. 113-115.
SCIENTIFIC AREA:    Philological Sciences
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MEDIA-SPACE AS DISCOURSES FUNCTIONING FIELD

Olomskaya Natal'ya Nikolaevna
Kuban' State University


Abstract. The author tackles the questions connected with discourses interaction in media-space, and pays special attention to the functioning of media-discourse, advertising discourse, as a part of media-space, and as forPR-discourse - it functions both in media- and social space.
Key words and phrases: медиапространство, медиадискурс, PR-дискурс, рекламный дискурс, микроуровень, макроуровень, гипертекст, media-space, media-discourse, PR-discourse, advertising discourse, micro-level, macro-level, hyper-text
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References:
  1. Gadamer Kh.-G. Istina i metod. M.: Progress, 1988. 704 s.
  2. Luman N. Media kommunikatsii. M.: Logos, 2005. 280 s.
  3. Parsons T. O sotsial'nykh sistemakh. M.: Akademicheskii prospekt, 2002. 832 s.
  4. Yudina E. N. Razvitie mediaprostranstva sovremennoi Rossii (na primere televideniya): avtoref. diss. … d-ra sotsiol. nauk. M., 2008. 50 s.

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