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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2014. № 6. Part 2. P. 99-103. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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THE PRESENT STATE OF A COMPLIMENT IN THE SPANISH AND RUSSIAN SPEECH CULTURES

Kudryashova Irina Aleksandrovna, Nepryakhina Tat'yana Vasil'evna
Plekhanov Russian University of Economics

Moscow State University of Railway Engineering (MIIT)


Abstract. On the basis of the idea of historical conditional organic relation of linguo-cultural perception of the compliment in Spanish and Russian use the authors analyze the present state of etiquette expressions of praise in the speech practice of the Spanish and Russian speaking people. In the article the reasons which provoke the reduction of the compliment use as a means of optimization of communication are identified and the ways to resist globalization language expansion are revealed for the first time.
Key words and phrases: комплимент, народный комплимент, лингвокультурное восприятие, испаноязычная среда, русскоязычная среда, бизнес-этикет, тенденции сопротивления, compliment, national compliment, linguo-cultural perception, the Spanish language environment, the Russian language environment, business-etiquette, tendencies of resistance.
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