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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2014. № 6. Part 2. P. 36-40. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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INTERTEXTUALITY AS A MEANS OF IMAGE FORMATION IN THE HEADLINES OF MEDIA TEXTS

Glagoleva Anna Vasil'evna
Peoples’ Friendship University of Russia


Abstract. The article reveals the peculiarities of image formation through associative relations which arise in the process of perception of information-expressive cultural context in the epistemic headline of mass media publication. The author proves convincingly by concrete examples that the reminiscence which is carried out through precedent words, word combinations and phrases is the most effective way of influence upon mass audience and public opinion formation.
Key words and phrases: имидж, интертекстуальность, медиатекст, логоэпистема, реминисценция, СМИ, image, intertextuality, media text, logoepisteme, reminiscence, mass media.
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