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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2014. № 8. Part 1. P. 41-46. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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ADVERTISING GENRES OF PHARMACEUTICAL PRODUCT IN PRINT MEDIA FOR CONSUMERS-NONSPECIALISTS

Volokhova Ella Valer'evna
Peoples' Friendship University of Russia


Abstract. In the article advertising genres of pharmaceutical product in print media (newspapers and magazines) oriented to readers-nonspecialists, that is people who do not have a medical or pharmaceutical education, are considered. On the basis of the studied practical material the author singles out the main advertising genres in this sphere and analyzes their characteristic features and peculiarities.
Key words and phrases: реклама, фармацевтическая продукция, рекламные жанры, печатная пресса, классификация жанров рекламы фармацевтической продукции, advertising, pharmaceutical product, advertising genres, print media, classification of advertising genres of pharmaceutical product.
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