GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pan-ArtPedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2014. № 8. Part 1. P. 41-46.
SCIENTIFIC AREA:    Philological Sciences
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

License Agreement on scientific materials use.

ADVERTISING GENRES OF PHARMACEUTICAL PRODUCT IN PRINT MEDIA FOR CONSUMERS-NONSPECIALISTS
Volokhova Ella Valer'evna
Peoples' Friendship University of Russia
Abstract. In the article advertising genres of pharmaceutical product in print media (newspapers and magazines) oriented to readers-nonspecialists, that is people who do not have a medical or pharmaceutical education, are considered. On the basis of the studied practical material the author singles out the main advertising genres in this sphere and analyzes their characteristic features and peculiarities.
Key words and phrases: реклама, фармацевтическая продукция, рекламные жанры, печатная пресса, классификация жанров рекламы фармацевтической продукции, advertising, pharmaceutical product, advertising genres, print media, classification of advertising genres of pharmaceutical product
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
  1. Allergiya - ne povod otmenyat' svidanie! // Burda. 2012. № 11.
  2. Anaferon // Burda. 2011. № 10.
  3. Bernadskaya Yu. S. Osnovy reklamy: uchebnik. M.: Nauka, 2005. 281 s.
  4. Bol'she pol'zy ot edy.. // Domashnii ochag. 2013. № 3. S. 135-137.
  5. V novyi god - po-novomu! // Burda. 2012. № 11. S. 172-173.
  6. V novyi god - po-novomu! // Burda. 2012. № 12. S. 138-139.
  7. V novyi god - po-novomu! // Burda. 2013. № 1. S. 114-115.
  8. V novyi god - po-novomu! // Burda. 2013. № 2.
  9. Veselov S. V. Marketing v reklame: v 3-kh ch. M.: Izd-vo Mezhdunar. in-ta rekl., 2002-2003. Ch. 2. 376 s.
  10. Vlazhnye stopy i zapakh v proshlom! // Burda. 2013. № 7.
  11. Vy nam pisali.. // Burda. 2011. № 10.
  12. Detstvo bez zaporov! // Domashnii ochag. 2013. № 4.
  13. Kak plat'e pomoglo mne pokhudet' na 16 kilogrammov // Burda. 2014. № 2.
  14. Kak stat' molozhe vsego za odin mesyats? // Burda. 2013. № 12.
  15. Kirilenko M. A. Zhanrovo-stilisticheskie osobennosti reklamy mobil'noi svyazi: diss.. k. filol. n. M., 2004. 173 c.
  16. Klimaksan. Negormonal'nyi preparat dlya garmonichnoi zhizni! // Burda. 2013. № 10.
  17. Klimaksan. Negormonal'nyi preparat dlya garmonichnoi zhizni! // Burda. 2013. № 12.
  18. Lyaisan Utyasheva: "Ya znayu, kak kontrolirovat' svoi ves!" // Burda. 2013. № 12.
  19. Mnenie eksperta // Burda. 2013. № 4.
  20. Na voprosy otvechaet vrach-ginekolog // Burda. 2013. № 4.
  21. Nazaikin A. N. Effektivnaya reklama v presse: prakt. posobie. M.: Izd-vo Mezhdunar. in-ta reklamy, 2001. 208 s.
  22. Nasmork: lechit' obyazatel'no! // Domashnii ochag. 2011. № 4.
  23. Ne otchaivaites'! Zhizn' prekrasna! // Burda. 2013. № 7.
  24. Pomoshch' pri allergii v lyuboe vremya goda! // Burda. 2013. № 12.
  25. Pokhudela na 26 kg i pri etom em to, chto khochu! // Burda. 2013. № 10.
  26. Progepar®: "Supermen" dlya vashei pecheni! // Zdorov'e. 2013. № 7.
  27. Prostuda - eto ne prosto // Domashnii ochag. 2011. № 10
  28. Pyat' mifov o prostude i grippe // Domashnii ochag. 2013. № 3.
  29. Sistein Ul'tra // Burda. 2013. № 4.
  30. Takoi kashel' nam ne nuzhen! // Burda. 2014. № 3.
  31. Tenoten. Yarkaya zhizn'. Yasnyi um // Burda. 2012. № 11.
  32. Teper' vozrastnye izmeneniya glaz mozhno zamedlit' // Burda. 2013. № 4.
  33. Khudet'! Kak obychno pitat'sya! // Burda. 2013. № 1.
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

© 2006-2024 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru