"MIRRORING" AND "INFECTION" AS TECHNIQUES OF COMMUNICATIVE STRATEGY OF PERSUASION
Men'shchikova Elena Viktorovna
Saint Petersburg State University
Abstract. The article is devoted to describing the communicative strategy of persuasion and analyzing the techniques "mirroring" and "infection" realized within its framework. "Mirroring" and "infection" are the techniques realized in different types of communication. On the basis of the conducted linguistic analysis the author claims that the techniques "mirroring" and "infection" can serve as elements of the communicative strategy of persuasion.
Key words and phrases: коммуникативная стратегия убеждения, речевое воздействие, риторический приём, "отражение", "заражение", communicative strategy of persuasion, verbal influence, rhetorical technique, "mirroring", "infection"
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Aristotel'. Ritorika // Antichnye ritoriki / pod red. A. A. Takho-Godi. M.: Izd-vo Mosk. un-ta, 1978. S. 15-164.
Klyuev E. V. Rechevaya kommunikatsiya. M.: PRIOR, 1998. 224 s.
Ladyzhenskaya T. A., Mikhal'skaya A. K. Pedagogicheskoe rechevedenie: slovar'-spravochnik. M.: Flinta, 2004. 312 s.
Nemov R. S. Psikhologiya: slovar'-spravochnik: v 2-kh t. M.: VLADOS-PRESS, 2003. T. 2. 352 s
Sternin I. A. Prakticheskaya ritorika. M.: Akademiya, 2010. 272 s.
Filosofskii entsiklopedicheskii slovar' / red.-sost. E. F. Gubskii i dr. M.: INFRA-M, 2009. 569 s.
Hovland C. I., Janis I. L., Kelley H. H. Communication and persuasion: psychological studies of opinion change. Greenwood Press, 1953. 315 r.
Saving Mr. Banks / director J. L. Hancock; Produced by: Alison Owen, Ian Collie and Philip Steuer. USA: Walt Disney Pictures, 2013. DVD. 120 min.
Women in the law - webcast panel description - transcript [Elektronnyi resurs]. URL: http://www.ibanet.org/Article/ Detail.aspx?ArticleUid=90e293fc-4572-443a-a70c-f2996b918cc1 (data obrashcheniya: 13.12.2013).
Русский
