Русский | Home | Procedure of Аrticles Publication | Archive of Scientific Articles | About the Publishers

Archive of Scientific Articles

SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2015. № 11. Part 3. P. 112-114.
SCIENTIFIC AREA:	Philological Sciences
Procedure of Scientific Articles Publication \| To Show Issue Content \| To Show All Articles in Section \| Subject Index

License Agreement on scientific materials use.

ETHNOCULTURAL ANTHROPONYMIC STEREOTYPES (BY THE MATERIAL OF THE RUSSIAN AND UKRAINIAN TELEVISION ADVERTISING)

Kirpicheva Ol'ga Viktorovna
Volgograd State Socio-Pedagogical University

Abstract. The article focuses on the functioning of the stereotyped proper names (anthroponyms) in the modern advertising texts in the Russian and Ukrainian languages. The research aims to examine the anthroponymic stereotypes as a form of ethnocultural stereotypes. Onomastic stylization - stereotyping device - is represented as a means to create the national colouring. The author concludes on the regular and universal nature of anthroponymic stereotypes in the advertising texts.

Key words and phrases: антропонимический стереотип, стилизация, ономастический стереотип, стереотипизация, национальный именник, авто- и гетеростереотип, прецедентное имя собственное, anthroponymic stereotype, stylization, onomastic stereotype, stereotyping, national corpus of proper names, auto- and hetero-stereotype, precedential proper name

Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

References:

Ageev V. S. Psikhologicheskoe issledovanie sotsial'nykh stereotipov // Voprosy psikhologii. 1986. № 1. S. 95-101.
Vasil'eva N. V. Antroponimicheskie stereotipy v kross-kul'turnom aspekte // Vestnik Nizhegorodskogo universiteta im. N. I. Lobachevskogo. 2010. № 2 (2). S. 453-456.
Vasil'eva N. V. Onomasticheskie stereotipy i pretsedentnye imena: k sootnosheniyu ponyatii // Yazyk. Obshchestvo. Soznanie: sbornik statei. Kazan': Kazanskii (Privolzhskii) federal'nyi universitet, 2013. S. 12-25.
Krasnykh V. V. Etnopsikholingvistika i lingvokul'turologiya: kurs lektsii. M.: ITDGK "Gnozis", 2012. 284 s.
Kryukova I. V. Stilizatsiya imeni sobstvennogo v khudozhestvennom i publitsisticheskom tekste // Lingvistika rechi. Mediastilistika: koll. monografiya, posvyashchennaya 80-letiyu professora G. Ya. Solganika. M.: Flinta; Nauka, 2012. S. 377-386.
Lippman U. Obshchestvennoe mnenie / per. s angl. T. V. Barchunovoi. M.: Institut Fonda "Obshchestvennoe mnenie", 2004. 384 s.
NTV sechet fishku [Elektronnyi resurs]. URL: http://www.sostav.ru/news/2004/01/26/24/ (data obrashcheniya: 09.06.2015).
Razumov R. V. Onomasticheskie stereotipy sovremennogo gorodskogo prostranstva // Yazyk - tekst - diskurs: traditsii i novatorstvo. Samara, 2009. Ch. 2. S. 148-153.
Reklama GK Pikanta [Elektronnyi resurs]. URL: http://www.youtube.com/watch?v=t3WrxGhyD-k (data obrashcheniya: 23.06.2015).
ROSGOSSTRAKh DOM "Sosedka" [Elektronnyi resurs]. URL: https://www.youtube.com/watch?v=sIvx8Esrtyo &list=PLF22539B93224CA47&index=11 (data obrashcheniya: 09.06.2015).
Skripnik L. G., Dzyatkіvs'ka N. P. Vlasnі іmena lyudei: slovnik-dovidnik. Kiїv: Naukova dumka, 2005. 334 s.
Shebalov R. Yu. Onomasticheskaya igra v khudozhestvennom tekste (na materiale rannikh rasskazov A. P. Chekhova): avtoref. diss. … k. filol. n. Ekaterinburg, 2004. 24 c.
Nescafe - Arktika [Elektronnyi resurs]. URL: https://www.youtube.com/watch?v=iBvEgnKhe9g (data obrashcheniya: 24.06.2015).

Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index