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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2015. № 12. Part 4. P. 142-144. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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COMMUNICATIVE AND PRAGMATIC PECULIARITIES OF THE CORPORATE ELECTRONIC PRESENTATIONS (BY THE MATERIAL OF THE GERMAN LANGUAGE)

Makhortova Tat'yana Yur'evna
Volgograd State University


Abstract. The article examines communicative and pragmatic peculiarities of the German corporate electronic presentations. The author defines electronic presentation as a multi-code text. Corporate presentation aims to influence the audience, to motivate for the certain emotions and actions. In this connection the researcher analyzes the verbal and non-verbal means used in the German companies’ presentations to influence the audience most efficiently.
Key words and phrases: электронная презентация, PowerPoint-презентация, поликодовый текст, лингвопрагматические характеристики корпоративной презентации, прагматическое воздействие электронной презентации, взаимодействие вербального и невербального компонентов, electronic presentation, Power Point presentation, multi-code text, linguo-pragmatic characteristics of a corporate presentation, pragmatic influence of electronic presentation, interaction of verbal and non-verbal components.
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References:
  1. Makhortova T. Yu. Spetsifika perevoda PowerPoint-prezentatsii kak polikodovogo teksta // Homo Loquens (Voprosy lingvistiki i translyatologii). Volgograd: Izd-vo VolGU, 2015. Vyp. 8. S. 31-39.
  2. Sonin A. G. Eksperimental'noe issledovanie polikodovykh tekstov: osnovnye napravleniya // Voprosy yazykoznaniya. 2005. № 6. S. 115-123.
  3. Chernyavskaya V. E. Kakie tekstovye granitsy nuzhny lingvistu? Polikodovye i gibridnye teksty [Elektronnyi resurs] // Stil. 2008. S. 105-120. URL: http://www.rastko.rs/filologija/stil/2008/09Cernjavska.pdf (data obrashcheniya: 01.09.2015).

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