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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2015. № 12. Part 4. P. 171-174. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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MULTIMODALITY AS GENRE DOMINANT OF MULTIMEDIA STORY IN ONLINE MEDIA

Prasolova Elena Vladimirovna
Peoples’ Friendship University of Russia


Abstract. The article considers the circumstances of forming the new characteristics of such traditional genre of journalism as an information note, which in the process of development of a new information space on the Internet is converted into a multimedia story with a multimodal structure. Multimedia technologies contribute to the fact that multimodality is becoming one of the leading functional and stylistic characteristics of a new network genre of online media.
Key words and phrases: поликодовость, жанр, информационная заметка, мультимедийная история, интернет-СМИ, multimodality, genre, information note, multimedia story, online media.
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