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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2015. № 8. Part 2. P. 105-110.
SCIENTIFIC AREA:    Philological Sciences
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DESIGN OF ADVERTISING IN THE CHILDREN’S MAGAZINES
Makarenko Ekaterina Yur'evna
M. V. Lomonosov Moscow State University
Abstract. The article examines the evolution of the design of advertising in the children’s magazines. The author analyzes a large amount of empiric material with a view to study this insufficiently investigated problem. Relying on the findings the researcher identifies the peculiarities of the design of an efficient advertising associated with the target audience: brightness of colour style, prevalence of visual form, game component, role of personages and formation of advertising as a part of media-text.
Key words and phrases: дизайн, детская журналистика, реклама, эволюция дизайна рекламы, периодизация, design, children’s journalism, advertising, evolution of the design of advertising, periodization
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