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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2016. № 11. Part 2. P. 51-56.
SCIENTIFIC AREA:    Philological Sciences
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ZIKA VIRUS METAPHORIZATION IN THE RUSSIAN ELECTRONIC PUBLICATIONS: COGNITIVE-DISCURSIVE ASPECT
Glotova Tat'yana Aleksandrovna, Krivova Olesya Gennad'evna, Kul'bachenko Natal'ya Aleksandrovna
North-Ossetian State University named after K. L. Khetagurov
Abstract. The article examines the specifics of metaphorical modeling of the concept "Zika virus" in the mass media discourse by the example of the Russian electronic publications. The origin of metaphorical combinations is closely related to the discourse content. Metaphor plays an important role when presenting information of scientific-medical nature to the general reader. The analysis of the metaphors classified according to the source of metaphorical expansion indicates the aggressive development scenario of the situation associated with Zika virus representation in the modern media-discourse.
Key words and phrases: дискурс массмедиа, метафора, метонимия, сфера-источник, сфера-мишень, фрейм, концептуальный домен, коллективное бессознательное, discourse, mass media, metaphor, metonymy, sphere of origin, target sphere, frame, conceptual domain, collective unconscious
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