GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pan-ArtPedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2016. № 12. Part 3. P. 188-191.
SCIENTIFIC AREA:    Philological Sciences
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

License Agreement on scientific materials use.

LINGUISTIC MEANS OF CREATING NATIONAL CHARACTER IN THE FRENCH ADVERTIZING TEXT

Yurina Ekaterina Alekseevna
Ogarev Mordovia State University


Abstract. The article conducts a linguistic and cultural analysis of advertising texts on the material of modern French periodicals. The author shows that in printed advertising texts the representation of the basic traits of national character occurs primarily on the verbal level. In the course of the study the most productive linguistic means of creating national character are identified.
Key words and phrases: реклама, рекламный текст, рекламный образ, французский национальный характер, языковые средства, advertisement, advertising text, advertising image, French national character, linguistic means
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
  1. Borisova A. S. Frantsuzskii natsional'nyi kharakter skvoz' prizmu sovremennykh frantsuzskikh pechatnykh reklamnykh tekstov: avtoref. disc. … k. filol. n. M., 2010. 22 s.
  2. Vasenkina E. I., Polozova E. A. Pis'mennyi reklamnyi tekst kak otrazhenie kul'tury (na materiale frantsuzskogo yazyka) // Nulla dies sine linea: sbornik nauchnykh trudov studentov fakul'teta inostrannykh yazykov. Saransk, 2008. S. 88-92.
  3. Voeikova A. A. Natsional'no-kul'turnaya spetsifika reklamnykh tekstov: aksiologicheskii aspekt: diss. … k. filol. n. M., 2009. 311 s.
  4. Krys'ko V. G. Etnicheskaya psikhologiya: uchebnoe posobie. M.: Akademiya, 2008. 320 s.
  5. Magomedova A. N., Khaibulaeva A. M. Natsional'no-kul'turnaya spetsifika reklamnykh tekstov [Elektronnyi resurs]. URL: https://e-koncept.ru/2014/ 54337.htm (data obrashcheniya: 18.10.2016).
  6. Sknarev D. S. Yazykovye sredstva sozdaniya obraza v reklamnom diskurse i krosskul'turnyi [Elektronnyi resurs]. URL: http://www.fundamental-research.ru/ru/article/view? id=32956 (data obrashcheniya: 15.10.2016).
  7. Uells U., Bernet D., Moriarti S. Reklama: printsipy i praktika: uchebnik / per. s angl. Izd-e 3-e, ispr. i dop. SPb.: Piter, 2001. 797 s.
  8. Cosmopolitan. 2016. № 3.
  9. Cote Magazine. 2010. № 35.
  10. Faites vos soldes en un clic gr?ce au Meilleur des Marques! [Elektronnyi resurs]. URL: http://www.marieclaire.fr/,faites-vos-soldes-en-un-clic-grace-au-meilleur-des-marques,20314,8267.asp (data obrashcheniya: 20.10.2016).
  11. Kronenbourg veut rafra?chir son image [Elektronnyi resurs]. URL: http://www.lefigaro.fr/medias/2014/05/29/20004-20140529ARTFIG00143-kronenbourg-veut-rafraichir-son-image.php (data obrashcheniya: 19.10.2016).
  12. La cr?me Care de Nivea [Elektronnyi resurs]. URL: http://www.marieclaire.fr/,la-creme-care-de-nivea,802334.asp (data obrashcheniya: 20.10.2016).
  13. Le Figaro. 2013. № 21439.
  14. Les nouvelles marques attaquent [Elektronnyi resurs]. URL: http://www.glamourparis.com/beaute/tendance-maquillage/ articles/les-nouvelles-marques-attaquent/47215 (data obrashcheniya: 24.10.2016).
  15. L’OBS. Edition du Nouvel Observateur. 2015. № 2614.
  16. L’Occitane. Concentr? de lait amande [Elektronnyi resurs]. URL: http://www.aufeminin.com/le-club-des-expertes/ concentre-de-lait-amande-l-occitane-soin-du-corps-p6120.html (data obrashcheniya: 19.10.2016).
  17. Madame Figaro. 2015. № 6413.
  18. Maquillage Harry Potter: la palette "Poudlard" fait le buzz [Elektronnyi resurs]. URL: http://www.glamourparis.com/ beaute/tendance-maquillage/articles/harry-potter-les-highlighters-poudlard-font-le-buzz/47259 (data obrashcheniya: 24.10.2016).
  19. O? prendre son petit dejeuner ? Paris? [Elektronnyi resurs]. URL: http://www.anousparis.fr/ou-prendre-son-petit-dejeuner-a-paris (data obrashcheniya: 26.10.2016).
  20. Une nouvelle signature pour Mytravelchic.com [Elektronnyi resurs]. URL: http://www.quotidiendutourisme.com/site/ blog-a-part-destination-humeur-site/distribution-une-nouvelle-signature-pour-mytravelchic-com-80185.html (data obrashcheniya: 18.10.2016).

Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

© 2006-2024 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru