NAMING IN THE REGIONAL ASPECT (BY THE MATERIAL OF THE FOOD STORE NAMES OF BELGOROD CITY)
Shatalova Yuliya Nikolaevna, Medvedeva Anastasiya Nikolaevna
Belgorod State National Research University
Abstract. The article is devoted to studying modern commercial names in the regional aspect. The study focuses on ergonyms - the food store names of Belgorod city. The authors examine the means to create names and describe the communicative and pragmatic peculiarities of regional naming. The paper provides the results of studying the audience’s perception of Belgorod food store names.
Key words and phrases: эргоним, онимизация, нейминг, бренд, коммерческая номинация, воздействие на потребителей, ergonym, onymization, naming, brand, commercial nomination, influence on consumers
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Русский
