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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2016. № 6. Part 1. P. 187-189.
SCIENTIFIC AREA:    Philological Sciences
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VERBAL TECHNIQUES OF THE REALIZATION OF AN ATTRACTION STRATEGY IN THE HEADLINE OF A GERMAN LANGUAGE NETWORK DIARY
Shishova Oksana Mikhailovna
Moscow State Linguistic University
Abstract. The article considers lexical-grammatical and stylistic means of attracting attention of the users to the record of a network diary. The attraction strategies acquire special significance in communication, as they allow users to realize the leading function of a network diary - creation and strengthening of social links. The choice of linguistic means of realization of this strategy is dedicated to the intentions and purposes of the user.
Key words and phrases: стратегии аттракции, заголовок, тематизация настроения автора, блог, сетевой дневник, социальная сеть, attraction strategies, headline, thematization of the author’s mood, blog, network diary, social network
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References:
  1. Anishchenko A. V. O nekotorykh osobennostyakh translyatsii neverbal'nykh komponentov kommunikatsii v virtual'noi srede // Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta. M.: IPK MGLU "Rema", 2013. Vyp. 4 (664). S. 24-32.
  2. Efimov E. G. Sotsial'nye internet-seti (metodologiya i praktika issledovaniya). Volgograd: Volgogradskoe nauchnoe izdatel'stvo, 2015. 168 s.
  3. Schmidt J., Sch?nberger K., Stegbauer Ch. Erkundungen von Weblog-Nutzungen: Anmerkungen zum Stand der Forschung [Elektronnyi resurs]. URL: http://www.soz.uni-frankfurt.de/K.G/B4_2005_Schmidt_Schoenberger_Stegbauer.pdf (data obrashcheniya: 16.03.2016).
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