ECONOMIC ARTICLE HEADLINE AS A LINGUOCULTURAL CONCEPT
Chertousova Svetlana Viktorovna
Ogarev Mordovia State University
Abstract. The article considers the headline of an economic article in German as a linguocultural concept - a carrier of culturally significant information about a fragment of the German language worldview. The peculiarities of the content and structure of the concept "economic headline" are identified on the basis of its verbal representatives. The creation of the newspaper headline is considered as the author’s mental activity, subordinate to the norms of the organization of the economic media discourse text existing in linguistic culture.
Key words and phrases: концепт, заголовок, лингвокультура, репрезентант, экономический медиадискурс, concept, headline, linguistic culture, representative, economic media discourse
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