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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2017. № 5. Part 2. P. 107-111.
SCIENTIFIC AREA:    Philological Sciences
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FRACTALS AS A MECHANISM OF ORIGIN OF ORDER OUT OF CHAOS

Mamonova Natal'ya Vasil'evna, Oliz'ko Natal'ya Sergeevna
Chelyabinsk State University


Abstract. In the article the ways of using the fractal modelling in cognitive linguistics are described. A fractal which serves as a means of organizing conceptual formations allows revealing the dynamic nature of the concept and studying the mechanisms of origin of order out of chaos. In the British fairy-tale discourse the local concepts HAPPINESS and PROSPERITY, representing the linguistic and sociocultural dominants of the latter, are realized through the fractal model "concentric circles".
Key words and phrases: лингвосинергетика, фрактал, самоподобие, порядок, хаос, концепт, сказочный дискурс, linguosynergetics, fractal, self-similarity, order, chaos, concept, fairy-tale discourse
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