THE ROLE OF RUSSIAN LANGUAGE MASS MEDIA IN THE COUNTRY IMAGE PROMOTION BY THE REPRESENTATIVES OF ITS DIASPORA IN A FOREIGN COUNTRY BY THE EXAMPLE OF VIETNAM
Nguyen Suan Thang
People’s Friendship University of Russia
Abstract. By the example of Vietnam and Russia the article considers the problem of formation and correction of the country’s image in the light of prevailing stereotypes and ideologems, as well as archetypal features of mentality. Analyzing Vietnamese Russian language Internet resources, the author comes to the conclusion that modern Vietnam is forming its image in Russia on the basis of its cultural wealth, interesting to tourists, and positive traits of the national character (peacefulness, kindness and hard work).
Key words and phrases: имидж, стереотип, интернет-СМИ, Вьетнам, Россия, image, stereotype, Internet mass media, Vietnam, Russia
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Barabash V. V., Bordyugov G. A., Kotelenets E. A. Obrazy Rossii v mire: ucheb. posobie. M.: AIRO XXI, 2011. 296 s.
Vazhenina I. S. Imidzh i reputatsiya territorii kak osnova prodvizheniya v konkurentnoi srede // Marketing v Rossii i za rubezhom. 2006. № 6. S. 82-98.
Glinskaya I. Yu. Formirovanie imidzha Rossii v kontekste global'nykh protsessov. M.: RAGS, 2009. 149 s.
Lippman U. Obshchestvennoe mnenie. M.: Institut Fonda "Obshchestvennoe mnenie", 2004. 384 s.
Psikhologicheskii leksikon: entsiklopedicheskii slovar': v 6-ti tomakh / red.-sost. L. A. Karpenko; pod obshch. red. A. V. Petrovskogo. M.: PER SE, 2005. 251 s.
Русский
