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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2017. № 7. Part 3. P. 178-181. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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THE COGNITIVE MECHANISMS OF THE MEANING REALIZATION OF STABLE UNITS IN BUSINESS ENGLISH

Tepkeeva Veronika Vladimirovna
Saint-Petersburg State University of Economics


Abstract. In the article the attempt to identify the cognitive mechanisms of understanding the meaning of stable units in the business English language according to their classification into etiquette, content and stylistic is made. As a conclusion, it is noted that all these expressions are considered as overlapping of different mental spaces, for understanding of which some cognitive efforts are required. The semantic originality created at their intersection of blend makes a special stylistic colouring of the business style.
Key words and phrases: когнитивная лингвистика, бленд, ментальное пространство, устойчивые словосочетания, деловой стиль, cognitive linguistics, blend, mental space, set expressions, business style.
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