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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2017. № 9. Part 1. P. 87-89. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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LINGUISTIC MEANS IN ENSURING THE PROGRESS OF VIRAL ADVERTISING

Borodulina Nataliya Yur'evna, Makeeva Marina Nikolaevna, Gulyaeva Evgeniya Arkad'evna
Tambov State Technical University


Abstract. The article solves the problem of giving a description of a new means of advertising message, namely, viral advertising. A brief analysis of the language means used to achieve emotionality and expressiveness of the impact of viral advertising on the addressee is conducted. The authors enumerate lexical means that contribute to the exponential spread of viral advertising in social networks.
Key words and phrases: реклама, вирусная реклама, социальные сети, вирусные рекомендации, хэштег, комментарий, медиасообщение, advertising, viral advertising, social networks, virus recommendations, hashtag, comment, media message.
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