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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2017. № 9. Part 1. P. 200-203. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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ERGONYMS OF THE CITY OF ARKHANGELSK IN THE LINGUOCULTURAL ASPECT

Yudina Tat'yana Mikhailovna
Northern (Arctic) Federal University named after M. V. Lomonosov


Abstract. In the article the general trends and modern regional peculiarities of the commercial nomination of Arkhangelsk are revealed. The extra-linguistic factors and processes of nomination of Arkhangelsk ergonyms are considered, their graphic and orthographic features are identified, both the negative tendencies of the language culture of ergonyms (predominance of foreign loanwords in the names, use of abbreviations, doublet nominations, genitive constructions) and the positive nomination tendencies (indigenously Russian and regional nominations-brands, pre-revolutionary epigraphy) are highlighted. The semantic types of ergonyms (substantial, poetic, neutral) and the derivational structures of ergonyms, or the ways of their formation are synoptically noted. The principles of language policy in the modern urban environment are generalized.
Key words and phrases: лингвистическое градоведение, урбаноним, эргоним, эпиграфика, языковая политика, языковая культура, linguistic urban studies, urbanonym, ergonym, epigraphy, language policy, language culture.
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