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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2018. № 11. Part 1. P. 186-190. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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https://doi.org/10.30853/filnauki.2018-11-1.39

SOME FEATURES OF PERSUASIVE STRATEGIES IMPLEMENTATION IN PRIVATE ADVERTISEMENTS (BY THE MATERIAL OF THE ENGLISH LANGUAGE)

Khartung Viktoriya Yur’evna
Orenburg State Pedagogical University


Submitted: 22.08.2018.
Abstract. The article is devoted to the topical issues of text linguistics and considers some features of persuasive advertising strategies implementation in private advertisements. The objective of the paper is the linguistic analysis of еру specific devices and techniques used by the authors of such advertisements and their comparison with similar devices and techniques in professional commercial advertising. The author comes to the conclusion that, despite the existing differences in the use of specific persuasive techniques, private advertisements implement all еру persuasive strategies typical of advertising discourse.
Key words and phrases: рекламные объявления, персуазивные стратегии, персуазивные тактики, персуазивные приемы, коммуникативный акт, коммуникативная интенция, адресат, advertisements, persuasive strategies, persuasive tactics, persuasive techniques, communicative act, communicative intention, addressee.
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