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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2018. № 11. Part 2. P. 360-372. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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https://doi.org/10.30853/filnauki.2018-11-2.30

THE VERBAL COMPONENT OF THE MAGAZINE-COVER CREOLIZED ANNOUNCEMENT

Matulevich Tamara Georgievna
Novosibirsk State Technical University


Submitted: 23.02.2018.
Abstract. The article deals with the creolized announcements of a leader from The Economist magazine which are published on its cover. The inquiry is aimed at describing the usage of the main verbal component of the creolized announcements and focuses on its supragraphemics, localisation, interaction with the iconic component. Considered in terms of comparative analysis, the component under discussion displays its typical properties. Special attention is paid to the corpus material units with increased semiotic capacity, as well as the various main verbal components involvement in compressing the creolized announcements and its impact on the conditions of semiosis. The revelation of the properties of the component under discussion, the description of its usage impart novelty to this study. The results arrived at in it could be employed when researching the creolized texts of some other types, in college syllabi of instruction.
Key words and phrases: вербальный компонент (ВК), креолизованный анонс (КА), пластический компонент (ПК), текст, знак, verbal component, creolized announcement, iconic component, text, sign.
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