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Abstract. The article discusses and provides examples of speech drivers, demonstrates their apparent impact on communicants. All examples are taken from sources that describe the real events of 2017. The aim of the research is to represent and show, by modern examples, the very phenomenon of drivers, including cooperative and non-cooperative ones, to outline ways and means of investigating the problem and its detailed study. This study opens a series of scientific articles devoted to the problem of the impact of incoming external speech information on human life and behaviour.
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Key words and phrases: кооперативное и некооперативное общение, манипуляция сознанием, речевые драйверы, социальные драйверы, человеческое общение, влияние СМИ на сознание индивида, некооперативный диалог, кооперативный диалог, cooperative and non-cooperative communication, manipulation of consciousness, speech drivers, social drivers, human communication, influence of the media on individual’s consciousness, non-cooperative dialogue, cooperative dialogue
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Русский
