IDEA FOUNDATION AND COMMUNICATIVE EMBODIMENT OF THE GREENS IDEOLOGY
Vvedenskaya Ol'ga Vyacheslavovna
Saint Petersburg University
Abstract. The article considers the ideology of the Greens as a communicative project consisting of a certain set of attributes. The Greens means eco-activists who seek to establish harmonious relations between the man and the nature. They seek to create optimal conditions for the development of production, non-violence, creating conditions for the health of the nation, and environmental education of the population. Mass media cover widely environmental issues. However, the Greens is still in the field of off-systemic opposition. Their ideology and ideas are quite utopian.
Key words and phrases: "зеленые", экологическое движение, средства массовой информации, коммуникативное воплощение, экологическое воспитание, The Greens, environmental movement, mass media, communicative embodiment, environmental education
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