GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Issues of Theory and PracticePhilological Sciences. Issues of Theory and PracticeManuscript

Archive of Scientific Articles

SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2018. № 7. Part 1. P. 89-93. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.

https://doi.org/10.30853/filnauki.2018-7-1.20

ERGONYMS FORMATION ON THE BASIS OF CONTAMINATION, HENDIADYS AND LANGUAGE GAME WITH THE INTERNAL FORM OF THE WORD BY GRAPHIC MEANS

Alistanova Farida Fazhrudinovna
Dagestan State Technical University


Submitted: 09.03.2018.
Abstract. The article considers the features of modern ergonyms construction on the basis of contamination, hendiadys and application of language game with the internal form of the word by graphic means. The classification of the structural types of contamination and hendiadys with the examples of word formations is carried out. The author examines the techniques of language game by means of supragraphemics while creating the ergonyms of the city linguistic space and the examples characterizing the information content and laconism of advertising text. The results of the research can be used to deepen the cognition of the language system, to compile dictionaries of Russian ergonyms and to enhance advertising expressiveness.
Key words and phrases: гендиадис, графические средства языка, графогибридизация, капитализация, контаминация, эргоним, языковая игра, hendiadys, graphic means of language, grapho-hybridization, capitalization, contamination, ergonym, language game.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

 

References:
  1. Alieva G. N., Alistanova F. F. Ergonimy sovremennogo russkogo yazyka v leksikograficheskom aspekte // Nauchnoe mnenie. 2011. № 3. S. 7-11.
  2. Alistanova F. F. Osobennosti obrazovaniya sovremennykh ergonimov leksiko-sintaksicheskim sposobom i abbreviatsiei // Filologicheskie nauki. Voprosy teorii i praktiki. 2017. № 5 (71). Ch. 1. S. 56-58.
  3. Alistanova F. F. Ergonimy sovremennogo russkogo yazyka v aspekte yazykovoi igry // Vestnik Orlovskogo gosudarstvennogo universiteta. Seriya "Novye gumanitarnye issledovaniya". 2011. № 2 (16). S. 310-313.
  4. Zhuravlev A. F. Tekhnicheskie vozmozhnosti v russkom yazyke v oblasti predmetnoi nominatsii // Sposoby nominatsii v sovremennom russkom yazyke: sbornik statei / otv. red. D. N. Shmelev. M.: Nauka, 1982. S. 45-109.
  5. Zemskaya E. A. Aktivnye protsessy sovremennogo slovoproizvodstva // Russkii yazyk kontsa KhKh stoletiya (1985-1995): kollektivnaya monografiya / red. E. A. Zemskaya. M.: Yazyki russkoi kul'tury, 2000. S. 90-141.
  6. Izotov V. P. Parametry opisaniya sistemy sposobov slovoobrazovaniya (na materiale okkazional'noi leksiki russkogo yazyka): diss. … d. filol. n. Orel, 1998. 341 s.
  7. Korshunova T. N. Semantiko-derivatsionnaya struktura i funktsionirovanie novoobrazovanii v khudozhestvennykh proizvedeniyakh Igorya Severyanina: avtoref. diss. … k. filol. n. Orel, 1999. 19 s.
  8. Kostomarov V. G. Nash yazyk v deistvii: ocherki sovremennoi russkoi stilistiki. M.: Gardariki, 2005. 272 s.
  9. Lazovskaya N. V. Yazykovaya igra v reklamnom diskurse (na materiale russko- i angloyazychnoi reklamy): avtoref. diss. … k. filol. n. Saratov, 2007. 18 s.
  10. Popova T. V., Ratsiburskaya L. V., Gugunava D. V. Neologiya i neografiya sovremennogo russkogo yazyka. M.: Flinta, 2017. 168 s.
  11. Prokof'eva T. O. Tipy gibridnykh obrazovanii v ergonimii (na primere nominatsii g. Tambova) // Vestnik Tambovskogo universiteta. Seriya "Gumanitarnye nauki". 2015. Vyp. 4 (144). S. 169-177.

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

© 2006-2020 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru