TACTICAL AND STRATEGIC ORIGINALITY OF D. TRUMP’S PRE-ELECTION DISCOURSE
Zhizhina Alla Evgen'evna
Kaluga State University named after K. E. Tsiolkovsky
Submitted: 06.03.2018
Abstract. The article is devoted to studying the originality of the self-presentation super-strategy in D. Trump’s pre-election discourse. The author examines the means of its implementation - specific strategies and general communication tactics. The frequency of using speech tactics, represented at the lexical and grammatical levels, by D. Trump is analyzed. Persuasive techniques are considered as auxiliary/facilitating means in all the tactics and strategies of pre-election political discourse. The direct connection of rhetorical methods with the self-presentation super-strategy is substantiated.
Key words and phrases: прагмалингвистика, речевое воздействие, самопрезентация, коммуникативная стратегия, коммуникативная тактика, политический дискурс, pragmalinguistics, speech influence, self-presentation, communicative strategy, communicative tactics, political discourse
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