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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2018. № 7. Part 1. P. 156-163. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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https://doi.org/10.30853/filnauki.2018-7-1.35

LINGUISTIC PERSONALITY OF PERM NEWSPAPER ADVERTISING CREATORS: PHONETIC AND PHONOSEMANTIC ASPECTS

Panteleeva Liliya Mikhailovna
Solikamsk State Pedagogical Institute (Branch) of Perm State National Research University


Submitted: 12.04.2018.
Abstract. The idea-content focus of the article is addressed to a new object of linguo-personological research - the linguistic personality of an advertiser. The topicality of its study is caused by the quantitative growth of advertising works in modern socio-cultural and linguistic space. In the structural and compositional aspect the main part of the article includes two sections. The first section presents the results of the stylistic analysis of the phonetic organization of advertising slogans in the newspapers of Perm region - "Bereznikovskaya Nedelya" / "Berezniki Week" (Berezniki) and "V kurse Perm'" / "Perm Is Aware" (Perm). In the second part of the paper, the results of the psycholinguistic analysis of the phonosemantic organization of slogans are described with the help of the demonstration version of the expert program "VAAL". The results of the research will be in demand among those, who are interested in the style-forming features of modern advertising, phonetic and phonosemantic strategies of text generation, the Russian-language linguistic personality of the creators of effective PR-texts.
Key words and phrases: языковая личность рекламиста, слоган, печатная реклама, фонетическая организация рекламного текста, фоносемантическая организация рекламного текста, linguistic personality of advertiser, slogan, print advertising, phonetic organization of advertising text, phonosemantic organization of advertising text.
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