|
Abstract. The article deals with the peculiarities of communicative influence implementation through communicative strategies and tactics in the speech English-language genre of virtual corporate discourse - "Organization’s Mission". The author comes to the conclusion that the English-language text of an organization’s mission is characterized by the skillful use of a number of communicative strategies: information strategy, image strategy and manipulation strategy, which is an effective means of forming a positive image of a company and attracting potential customers and business partners, as well as influencing significant target audience.
|
|
Key words and phrases: корпоративный дискурс, виртуальный дискурс, гибридные тексты, коммуникативная стратегия, коммуникативная тактика, миссия организации, адресант, адресат, corporate discourse, virtual discourse, hybrid texts, communicative strategy, communicative tactics, organization’s mission, addresser, addressee
|
References:
- Golodnov A. V. Lingvopragmaticheskie osobennosti persuazivnoi kommunikatsii (na primere sovremennoi nemetskoyazychnoi reklamy): diss. … k. filol. n. SPb., 2003. 247 s.
- Grais G. P. Logika i rechevoe obshchenie // Novoe v zarubezhnoi lingvistike. M.: Progress, 1985. Vyp. 16. Lingvisticheskaya pragmatika. S. 217-237.
- Dement'ev V. V. Nepryamaya kommunikatsiya i ee zhanry: monografiya. Saratov: Izd-vo SGU im. N. G. Chernyshevskogo, 2000. 248 s.
- Issers O. S. Kommunikativnye strategii i taktiki russkoi rechi. M.: URSS; LKI, 2008. 288 s.
- Makedontseva A. M. Lingvopragmaticheskie kharakteristiki angloyazychnykh kreolizovannykh reklamnykh tekstov malogo formata: avtoref. diss. … k. filol. n. M., 2010. 27 s.
- Missiya kompanii Berkshire Hathaway [Elektronnyi resurs]. URL: http://www.berkshirehathaway.com/message.html (data obrashcheniya: 20.04.2018).
- Missiya kompanii BMW [Elektronnyi resurs]. URL: http://www.bmwgroup.com/com/en/responsibility/whats_next/ mission_future/index.html (data obrashcheniya: 12.04.2018).
- Missiya kompanii Ford Motor [Elektronnyi resurs]. URL: http://panmore.com/ford-motor-company-vision-statement-mission-statement (data obrashcheniya: 22.03.2018).
- Missiya kompanii ICBC [Elektronnyi resurs]. URL: http://www.icbc-us.com/ICBC/????/??????/EN/ AboutUs/MissionStatement/default.htm (data obrashcheniya: 22.04.2018).
- Missiya kompanii Wal-Mart Stores [Elektronnyi resurs]. URL: http://giving.walmart.com/our-focus (data obrashcheniya: 22.04.2018).
- Parshin P. B. Rechevoe vozdeistvie i manipulirovanie v reklame // Reklamnyi tekst. Semiotika i lingvistika. M.: Izdatel'skii dom Grebennikova, 2000. S. 55-75.
- Poteryakhina I. N. Zhanroobrazuyushchie elementy korporativnogo saita // Vestnik Chelyabinskogo gosudarstvennogo universiteta. 2013. № 37 (328). S. 49-51.
- Poteryakhina I. N. Kommunikativnye strategii korporativnykh saitov skvoz' prizmu lingvoekologichnosti // Filologicheskie nauki. Voprosy teorii i praktiki. 2015. № 3 (45). Ch. 1. S. 168-171.
- Radyuk A. V. Kommunikativnye strategii kak sposob manipulyativnogo rechevogo vozdeistviya v angliiskom delovom diskurse // Vestnik Leningradskogo gosudarstvennogo universiteta im. Pushkina. 2013. T. 1. № 4. S. 181-190.
- Stepanova E. V. Motivirovannost' kommunikativnykh strategii manipulirovaniya v reklame // Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie. 2009. № 1 (9). S. 155-159.
- Shiryaeva T. A. Osnovnye kharakteristiki teksta delovogo diskursa // Vestnik Pyatigorskogo gosudarstvennogo lingvisticheskogo universiteta. 2009. № 3. S. 57-60.
- Armengaud F. La pragmatique. P.: PUF, 2007. 127 p.
|
Русский
