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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2019. 10. P. 291-298. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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https://doi.org/10.30853/filnauki.2019.10.62

VERBALIZATION OF ATTITUDE TO FOREIGN FASHION IN THE SOVIET WOMENS MAGAZINES OF THE 1920S AND MODERN RUSSIAN BLOGS

Alyunina Yuliya Matveevna, Politova Elena Vyacheslavovna
Peoples Friendship University of Russia; Lumi?re University Lyon 2

Peoples Friendship University of Russia University of Toulouse - Jean Jaur?s


Submitted: 11.07.2019.
Abstract. The article examines the problem of using linguistic markers (lexico-semantic and grammatical ones) to verbalize the attitude to foreign influence on domestic fashion in the Soviet womens periodicals and network blogs of 2014-2018. The authors focus on studying the functions of the identified markers. The conclusions are made that in both the discourses, the attitude to foreign influence on domestic fashion is expressed by the same linguistic means: means of expressing subjective modality of obligation, evaluative vocabulary, foreign borrowings and foreign inclusions.
Key words and phrases: , , , , , , , fashion discourse, Soviet womens magazines, subjective modality of obligation, Anglicisms, borrowings, foreign inclusions, blog.
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