SPECIFICITY OF MULTIMODAL METAPHOR FUNCTIONING IN THE ENGLISH INTERNET MEMES
Kanashina Svetlana Valerievna
Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation
Submitted: 17.09.2019
Abstract. The article is devoted to analysing a multimodal metaphor functioning in the Internet memes. The originality of the study lies in the fact that a multimodal metaphor is for the first time examined in the context of poorly investigated discursive space of the English Internet meme. The functioning of a multimodal metaphor in the English Internet memes is examined in the cognitive and pragmatic aspects. The findings indicate that in memes, a multimodal metaphor is formed by metaphorical projection of the structure "goal" and the structure "source".
Key words and phrases: интернет-мем, полимодальная метафора, метафоризация, модальность, интернет-дискурс, интернет-коммуникация, концептуальная метафора, Internet meme, multimodal metaphor, metaphorization, modality, Internet discourse, Internet communication, conceptual metaphor
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