METAPHORICAL REPRESENTATION OF SOFT POWER CONCEPT IN THE MODERN ENGLISH LANGUAGE
Shekhovtseva Tatiana Mikhailovna, Kamyshanchenko Elena Anatolievna, Taranova Elena Nikolaevna
Belgorod National Research University
Submitted: 02.12.2018
Abstract. The article is devoted to the analysis of one of the concepts of new forms of political communication - SOFT POWER concept, introduced by Joseph Nye and representing a political metaphor. The authors analyze the history of the emergence and encyclopedic information about this concept. In the focus of our attention are the mechanisms of metaphorical representation of SOFT POWER concept. The most productive means of its objectification in the political media discourse is the subject metaphorical model. High frequency of the conceptual metaphor SOFT POWER ? RESOURCE proves the "resource" understanding of "soft power".
Key words and phrases: концепт, концептуальная метафора, политическая метафора, мягкая сила, предметная метафорическая модель, ресурс, политический медиадискурс, concept, conceptual metaphor, political metaphor, soft power, subject metaphorical model, resource, political media discourse
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