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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2019. № 2. P. 194-198. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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https://doi.org/10.30853/filnauki.2019.2.41

FIGURATIVE-METAPHORICAL REPRESENTATION OF NATURAL LANDSCAPE IN TOURISM ADVERTISING NARRATIVE

Men’shikova Ekaterina Evgen’evna
Baikal State University


Submitted: 21.11.2018.
Abstract. The article is devoted to the study of the figurative-metaphorical means of representing natural landscape in tourism advertising narrative. In the course of the material analysis, it has been found out that most geographical objects are used as a source of the metaphorical representation of natural landscape: forests, mountains, volcanoes, rivers, waterfalls, lakes, seas, oceans, etc. The author shows that metaphors, comparisons, epithets and personification are the most common figurative-metaphorical means of describing natural landscape.
Key words and phrases: рекламный туристический нарратив, образность, метафора, эпитеты, олицетворение, образ осеннего леса, образ горного ландшафта, образ водного ландшафта, tourism advertising narrative, figurativeness, metaphor, epithets, personification, image of autumn forest, image of mountain landscape, image of water landscape.
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