GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Issues of Theory and PracticePhilological Sciences. Issues of Theory and PracticeManuscript

Archive of Scientific Articles

SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2019. № 3. P. 111-115. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.

https://doi.org/10.30853/filnauki.2019.3.23

VERBALIZATION OF ATTENTION-GETTING STRATEGY IN THE RUSSIAN AND SPANISH ADVERTISING DISCOURSE

Gazizova Liliya Gumarovna, Dunyasheva Liliya Gaffarovna
Kazan (Volga Region) Federal University


Submitted: 21.12.2018.
Abstract. The article examines a persuasive potential of speech techniques to realize attention-getting strategy by the material of the media discourse of the Spanish and Russian TV advertising texts. The linguo-pragmatic analysis of the chosen texts has shown that attention-getting strategy in the Spanish and Russian advertising discourse is realized by speech techniques at different language levels: phonetic, morphological, lexical, and syntactical ones. The contrastive-comparative analysis of speech techniques helps to identify different structures of the languages as well as difference between the analysed linguo-cultures.
Key words and phrases: рекламный дискурс, медийный дискурс, стратегия привлечения внимания, лингвокультура, испанский язык, русский язык, advertising discourse, media discourse, attention-getting strategy, linguo-culture, Spanish language, Russian language.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

 

References:
  1. Gritsenko E. S., Dunyasheva L. G. Yazykovye osobennosti repa v aspekte globalizatsii // Politicheskaya lingvistika. 2013. № 2. S. 141-147.
  2. Dunyasheva L. G., Gritsenko E. S. Konstruirovanie gendera v blyuze i repe: global'noe i lokal'noe: monografiya. N. Novgorod: NGLU, 2013. 213 s.
  3. Kibrik A. A. Analiz diskursa v kognitivnoi perspektive: diss.. d. filol. n. M., 2003. 90 s.
  4. Lebedev-Lyubimov A. N. Psikhologiya reklamy. SPb.: Piter, 2002. 368 s.
  5. NTV [Elektronnyi resurs]. URL: https://www.ntv.ru/ (data obrashcheniya: 07.03.2018).
  6. Ostroumova O. F. Osobennosti ispol'zovaniya reklamy pri obuchenii frantsuzskomu yazyku v yazykovom vuze // Filologicheskie nauki. Voprosy teorii i praktiki. 2018. № 4 (82). Ch. 1. C. 198-200.
  7. Pervyi kanal [Elektronnyi resurs]. URL: https://www.1tv.ru/ (data obrashcheniya: 27.03.2018).
  8. Postnova T. E. Pretsedentnye teksty v reklame. M.: MGU, 2007. 126 s.
  9. STS [Elektronnyi resurs]. URL: https://ctc.ru/ (data obrashcheniya: 14.02.2018).
  10. Telekanal Rossiya [Elektronnyi resurs]. URL: https://russia.tv/ (data obrashcheniya: 13.03.2018).
  11. Aij?n Oliva M. A. T? y usted como estrategias de estilo y persuasi?n en la comunicaci?n publicitaria [Elektronnyi resurs] // Tonos Digital. 2009. № 18. URL: https://www.um.es/tonosdigital/znum18/secciones/estudio-1-tu_y_usted.htm (data obrashcheniya: 27.04.2018).
  12. Antena 3 [Elektronnyi resurs]. URL: https://www.antena3.com/ (data obrashcheniya: 27.03.2018).
  13. Castro Quesada A. Los espa?oles: c?mo llegaron a serlo. Madrid: Taurus ediciones, 1965. 295 p.
  14. Garc?a-Yeste M. Press advertisements for food in Spain: Cultural orientations and communicative style // Ib?rica. 2013. № 26. P. 200-201.
  15. Kuzmina E. K., Nizamieva L. R., Valeeva A. F. Pragmatic aspect of switching of codes in texts of an advertizing discourse // Journal of Language and Literature. 2016. Vol. 7. Iss. 2. P. 293-296.
  16. La Sexta [Elektronnyi resurs]. URL: https://www.lasexta.com/ (data obrashcheniya: 08.01.2018).
  17. Litosseliti L. Gender and language: Theory and practice. L. - N. Y.: Hodder Arnold, 2006. 192 p.
  18. Mamaeva A. D., Noskova A. I. Application of innovative technologies in teaching Spanish as a foreign language in high school (on the examples of blogs) // ICERI2017 Proceedings. Seville, Spain, 2017. P. 925-929.
  19. O’Keeffe A. Media and discourse analysis [Elektronnyi resurs]. URL: https://dspace.mic.ul.ie/bitstream/handle/ 10395/1681/O Keeffe, A. (2011)%20 Media and Discourse Analysis (Book Chapter).pdf;jsessionid=44EEC1FA30181F0AE 46C622F2FD18157?sequence=2 (data obrashcheniya: 26.04.2018).
  20. RTVE [Elektronnyi resurs]. URL: http://www.rtve.es/ (data obrashcheniya: 17.02.2018).
  21. Telecinco [Elektronnyi resurs]. URL: https://www.telecinco.es/ (data obrashcheniya: 27.02.2018).
  22. Yakubova D. Concepto de bienestar en las lenguas espa?ola y rusa [Elektronnyi resurs] // Tonos Digital. 2016. № 30. URL: http://www.tonosdigital.com/ojs/index.php/tonos/article/view/1441/841 (data obrashcheniya: 27.04.2018).

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

© 2006-2019 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru