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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2019. № 6. P. 337-341. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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https://doi.org/10.30853/filnauki.2019.6.71

BOOK PRESENTATION STRATEGY IN CULTURAL-EDUCATIONAL RADIO PROGRAM

Ju Chuanya
Tomsk State University


Submitted: 08.04.2019.
Abstract. The article discusses the communicative strategy of presenting a book in a cultural-educational radio program. The source of the analysed material is the Book Casino program of the Echo of Moscow radio station. The author analyses the key communicative tactics used by the presenters and guests of the studio to implement this strategy. The main means of the linguistic embodiment of the identified communicative tactics are revealed. The conclusion is made about the pragmalinguistic role of the selected units and the social significance of a radio program dedicated to the presentation of books.
Key words and phrases: книга, стратегия презентации, коммуникативная тактика, культурно-просветительская радиопрограмма, языковые средства, book, presentation strategy, communicative tactics, cultural and educational radio program, linguistic means.
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