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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2010. № 2. P. 84-89.
SCIENTIFIC AREA:    Political Science
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STRATEGY REALIZATION OF "PEACEFUL RISE" (BY THE EXAMPLE OF THE XXIXTH SUMMER OLYMPIC GAMES IN BEIJING)

Suvorova Mariya Vladimirovna
Moscow State University of Linguistics
Scientifc-Educational Centre "Region Study, Liguistics and Cross-Cultural Communication in the Countries of Shanghai Colloboration Organisation"

Abstract. The article shows the culturological aspect of the realization the strategy of "peaceful rise" while preparing for and holding the XXIXthSummer Olympic Games in Beijing. The author pays the main attention to spreading and promoting traditional China culture during Olympic Games and to the means of improving China image in world society.
Key words and phrases: концепция "мирного возвышения", "китайская угроза", межкультурная коммуникация, олимпийские игры, национальная культура, национальная и культурная самоидентификация, conception of "peaceful rise", "Chinese threat", cross-cultural communication, Olympic Games, national culture, national and cultural self-identification
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