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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2011. № 2. Part 2. P. 207-212.
SCIENTIFIC AREA:    Philosophical Sciences
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SOCIAL STEREOTYPES AS IDENTIFICATION PROCESS MECHANISMS

Yangirova Svetlana Munavirovna
Ufa Institute (Branch) of Russian Trade-Economic University


Abstract. The article reveals the content of the notion stereotype and its role in personality identification process. Special attention is paid to the features and determinants of stereotypes substantial side.
Key words and phrases: стереотип, идентификация, социальная идентичность, stereotype, identification, social identity
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