Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2012. № 5. Part 2. P. 129-133.
OUTDOOR ADVERTISING EVOLUTION IN THE CONTEXT OF COMMUNICATION PROGRESS
Pavlova Vera Stepanovna
Trans-Baikal State University
Abstract. The author reveals the features of outdoor advertising evolution in the context of communication progress, basing on the system analysis results concludes that the communicative transformation of outdoor advertising should be considered in relation to social-economic development, socium communicative needs and communications improvement, and shows that the given ideas, positions and conclusions suggest promising directions for the further study and application of outdoor advertising as public communication.
Key words and phrases: наружная реклама, коммуникация, эволюция, коммуникационный прогресс, средства наружной рекламы, коммуникативные потребности, outdoor advertising, communication, evolution, communication progress, outdoor advertising means, communication needs
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