GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Issues of Theory and PracticePhilological Sciences. Issues of Theory and PracticeManuscript

Archive of Scientific Articles

SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2014. № 10. Part 2. P. 209-213. ISSN 1997-292X.
SCIENTIFIC AREA: Study of Art
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.

PACKAGING DESIGN AND TYPOGRAPHY: TENDENCY OF COMBINATION IN THE SAME PROJECT

Chueva Oksana Vladimirovna
Kyiv National University of Culture and Arts, Ukraine


Abstract. The author reveals the tendencies and features of modern packaging design using typography and lettering. Basing on the analysis of artistic images and constructions the author identifies three types of typography techniques in packaging: text only as a supporting element; text combined with figurative elements under overall graphical composition; text as the main graphical and compositional concept of packaging design. Approaches to design are analyzed and generalized in each type.
Key words and phrases: типографика, леттеринг, дизайн упаковок, наборный шрифт, классификация, typography, lettering, packaging design, moveable type, classification.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

 

References:
  1. Borisov B. L. Tekhnologii reklamy i PR: uchebnoe posobie. M.: FAIR-PRESS, 2001. 624 s.
  2. Bringkherst R. Osnovy stilya v tipografike / per. s angl. G. Severskoi, A. Semenova, S. Ponomarenko; pod redaktsiei V. Efimova. M.: Izdatel' D. Aronov, 2006. 432 s.
  3. Krichevskii V. Tipografika v terminakh i obrazakh: v 2-kh t. M.: Slovo, 2000. T. 1. 144 s.; T. 2. 158 s.
  4. Pakshina I. A. Semioticheskaya model' tipografiki kak kul'turologicheskaya problema: diss.. k. kul'turologii. Saransk, 2013. 151 s.
  5. Ruder E. Tipografika. Taller, 1998. 232 s.
  6. Chikhol'd Ya. Novaya tipografika. Rukovodstvo dlya sovremennogo dizainera / per. s nem. L. Yakubsona. M.: Izd-vo Studii Artemiya Lebedeva, 2011. 244 s.

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

© 2006-2019 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru