Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2014. № 10. Part 3. P. 86-89.
SPECIFICS OF USING POLITICAL BRANDS AT FEDERAL AND REGIONAL LEVELS OF MODERN PUBLIC POLICY
Kazimirchik Lyudmila Valer'evna
M. V. Lomonosov Moscow State University
Abstract. The article is devoted to revealing the specifics of using political brands as instruments in international and national socio-political spaces. The author examines the influence of the processes of globalization and localization, distinguishes a number of common and typical features characteristic for the application of political brands both at federal and regional levels. The researcher identifies dialectical interrelations between the image of a country and political brands, provides examples from the world policy.
Key words and phrases: политический бренд государства, федеральный и региональный уровни власти, эффективность и сила бренда, глобализация, национальное самосознание, идентичность, политический бренд региона, политический бренд личности, political brand of state, federal and regional levels of power, efficiency and power of brand, globalization, national self-consciousness, identity, political brand of region, political brand of personality
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