METHODS FOR PRESIDENT’S INFLUENCE ON PUBLIC OPINION (BY EXAMPLE OF THE USA)
Knurova Valentina Aleksandrovna Astrakhan State University
Abstract. The article considers the problem of the influence of the president as a political leader on public opinion, in particular, the methods, nature and depth of this influence by the example of the USA. Analyzing both the experience of previous researchers and concrete examples from presidential practice the author reveals the dependence of the type of political leadership on the ability of the president to fugle public opinion and also investigates the relationship of presidential and social agenda.
Key words and phrases: общественное мнение, политическое лидерство, повестка дня, коммуникационные ресурсы, президент, СМИ, public opinion, political leadership, agenda, communication resources, president, mass media.
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