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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2015. № 2. Part 1. P. 104-107.
SCIENTIFIC AREA:    Political Science
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MASS MEDIA IN ELECTORAL PROCESS

Lisova Svetlana Yur'evna
Ivanovo State Power Engineering University


Abstract. The article analyzes mass media activity in the period of elections. The author examines the communication resources of political actors (parties, candidates, electoral committees). The paper evaluates the influence of political information on mass consciousness, provides examples of political manipulations in mass media. The results of the conducted research testify for the insufficient use of information resource by political subjects and for the negative influence of mass media on electorate from the viewpoint of its mobilization and political socialization.
Key words and phrases: СМИ, предвыборная кампания, избирательный процесс, политическая социализация, выборы, политические партии, политическая коммуникация, манипуляция, информационный ресурс, mass media, election campaign, electoral process, political socialization, elections, political parties, political communication, manipulation, information resource
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