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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2015. № 7. Part 1. P. 180-183. ISSN 1997-292X.
SCIENTIFIC AREA: Philosophical Sciences
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STATUE IN AEDICULA AND MANNEQUIN IN SHOP-WINDOW: LIVING, LIFELESS, REVIVING

Fedyai Denis Sergeevich
Plekhanov Russian University of Economics (Branch) in Saratov


Abstract. The article argues for the cultural continuity of the tradition to decorate rooms with statues in aediculae and to design the modern shop-window with mannequins. The paper explains ontologically and esthetically the essence of the effect of the "sudden (miraculous) revival" of mannequin or shop-window doll. The author introduces the metaphorical interpretation of the reversing topography of shop-window exposition and exterior (street) by the image of aquarium. The researcher reveals the dialectic opposition of individual and mass in the figure and image of mannequin.
Key words and phrases: аквариум, манекен, оконная витрина, живой манекен, посетитель, наблюдатель, магазин, статуя, эдикула, aquarium, mannequin, shop-window, living mannequin, visitor, observer, shop, statue, aedicula.
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