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Issues of Theory and Practice
. Tambov: Gramota, 2015. № 8. Part 1. P. 28-31. ISSN 1997-292X.
SCIENTIFIC AREA: Sociological Sciences
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NOTION "PUBLIC RELATIONS" IN LINGUISTIC CONSCIOUSNESS OF DIFFERENT GROUPS OF COMMUNITY

Belova Larisa Aleksandrovna, Serebryanskaya Svetlana Sergeevna
Perm National Research Polytechnic University


Abstract. The article considers differences in the understanding of the term "public relations" by different social groups. The analysis of the professional definitions and interpretations of this term in everyday consciousness reveals the main trends in the dynamics of the image of public relations in everyday and professional consciousness, and allows determining the reasons of the replacement of the term "public relations" with its alternatives by modern experts.
Key words and phrases: общественное мнение, связи с общественностью, коммуникации, реклама, маркетинг, менеджмент, public opinion, public relations, communications, advertising, marketing, management.
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