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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2015. 8. Part 2. P. 212-215. ISSN 1997-292X.
SCIENTIFIC AREA: Historical Sciences and Archeology
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HISTORY OF ADVERTISING IN ITALY IN THE PERIOD OF FASCISM

Yakutina Elena Nikolaevna
Moscow State Regional Socio-Humanitarian Institute


Abstract. The article examines the totalitarian developmental period of Italian advertising from 1919 till 1942. The paper identifies the basic elements of advertising messages and nominations that functioned in Italian society and culture and in the texts of Mussolinis speeches of that period. The author argues that advertising influences the formation of public conscience and culture, in this case, by linguistic means of advertising. For the first time the researcher introduces fact material associated with the history of Italian advertising, in particular, of the period of fascism into scientific use.
Key words and phrases: , , , , , , advertising, foreign advertising, history of Italian advertising, fascism, Mussolinis discourse, advertising slogan.
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